top of page
1.2.s10.gershman.lauren_edited.jpg
We provide advisory, consulting, and fractional executive services to growth-stage SaaS companies, with a focus on building GTM strategy and effective customer engagement in the enterprise segment.
Favorite-Aragon-Photo-David-Mackay-2025-12-09-2_edited_edited.jpg

David Mackay

Principal

David is a seasoned go-to-market (GTM) leader with over three decades of experience in enterprise software and SaaS. He has a proven track record of driving meaningful impact for companies targeting enterprise customers, having held past senior leadership roles at industry giants like Adobe, Oracle, and Hootsuite. His expertise spans revenue management at all scales, from sub-$1MM to over $200MM.

​

A three-time  CRO (including a successful exit), David is known for revitalizing growth in software companies and bringing complex product offerings to market in a way that resonates with enterprise buyers. He has a reputation for transforming cutting-edge SaaS solutions into compelling value propositions that accelerate adoption and revenue. Most recently, he has been advising early-stage companies on optimizing their go-to-market strategies through D9Y.

​

His core focus areas include scaling and transforming GTM teams, restoration of growth, and transitioning companies from founder-led sales to scalable revenue engines.

​

David splits his time between Venice Beach, California, and a working farm near Ravenna, Ontario. Outside of work, he is a Master Beekeeper (Cornell 2026) (@houndstoothhoneybees on IG), a steel bicycle enthusiast, a former international competitor in alpine skiing and sailing, and the owner of a retired sheepdog, a sheepdog-in-training, and a rebellious sheepdog (@caymusthedropout on IG).

20141227_0889_edited_edited_edited.jpg

Lauren Gershman

Principal

With over 20 years of experience at the forefront of web development, data, analytics, and product strategy, Lauren has successfully led transformative initiatives across a variety of industries, from Media & Entertainment to Automotive. Starting as a web developer, she transitioned into data and analytics and has driven impactful change and business results with brands such as Warner Bros., NBCUniversal, 21st Century Fox, Disney, and AutoTrader.

 

Lauren is skilled in leading large teams with core competencies in analytics implementation, solutions engineering, data analysis, project management, and quality assurance, driving a comprehensive data strategy that empowers data-driven decision-making across multiple stakeholders like Product, Marketing, Research, Ad Sales, and Finance. She’s also experienced in managing and implementing data governance policies to ensure compliance with industry standards and regulations, such as GDPR, COPPA, and PIPEDA, and is an advocate for data privacy and protections.

 

When Lauren isn’t working, she’s either spending time with her border collies or in her sewing room trying to figure out what to make next. 

1737946012040.jpeg

Tiffany Shurr

Principal

With 16 years of experience in technology sales and managing revenue in excess of $150M, Tiffany Shurr provides strategic guidance and advisory services to hundreds of global brands. Her career is dedicated to assisting clients in developing and evolving their sales and leadership organizations and organizational culture, from early stages to scaling a global sales organization.

 

Tiffany focuses on building a value-based culture with a sales organization that places the customer at the center. Her expertise spans multiple industry verticals and company sizes, providing clients with a comprehensive framework to develop and execute measurable global sales and leadership strategies. She advises on cultural strategy, leadership philosophy, and sales methods.

 

For Tiffany, a successful organization is built on trust, where people feel safe to fail and have a clearly laid out program to execute against. In terms of go-to-market strategy, she emphasizes the importance of defining the market and value proposition, understanding the competition, and building a formal sales program that scales. Tiffany is committed to working alongside her partners to refine a differentiated go-to-market strategy, build a sales cycle, and foster a strong organizational culture.

 

Tiffany loves to travel, spend time in the garden, and create watercolor art. She is happiest on a beach under a palm tree, reading a good fiction novel. She enjoys meeting new people, learning about them, and making their lives easier.

20231115-_MG_9943 -.jpg

Patrick Meehan 

Principal

Patrick is a highly motivated and accomplished executive with over 20 years of experience as a builder of revenue, teams, culture, and offices in an evolving digital ecosystem; his experiences range from developing zero-revenue seed companies, Series A, B, and C companies, and leadership positions at Fortune 500 enterprise companies like Google.

An accomplished MarTech, AdTech, SaaS, AI, and Cloud Marketing c-suite executive passionate about driving growth across all customer segments and deal sizes. His expertise spans early-stage startups to Fortune 500 enterprises, where he consistently led sales organizations through rapid growth, performance turnaround, funding rounds, and acquisition integration. He has a track record of delivering revenue execution and management of quota-carrying account executives and customer success teams.

1592775561361.jpeg

Steve Taylor

Principal

I have over 25 years experience driving profitable growth in the Enterprise Software as a Service (SaaS), eCommerce and Digital Media industries. Very proud Founder and CEO of Resolver Inc., a SaaS-based Governance, Risk and Compliance company that was sold successfully to Klass Capital in 2015.

© 2025 by D9Y. Powered and secured by Wix

bottom of page